COORS LIGHT REWARDS
The purpose of the app is to enter codes that come attached to Coors Light 12 packs. Those points can be redeemed for gear and experiences, like a cooler or an LA Angels game. Another way to accumulate points is to play trivia at their local bars. All they have to do is check-in through the app and play a few rounds to gain points.
DESKTOP WEB APP
When I started working with the design team on this, the native mobile app was already in a really good place. All we needed to do, was to improve UX, increase the gamefication aspect of the app and create an abbreviated desktop experience. Together we user tested a few options to make the experience clear, more engaging and limber.
MOBILE WEB APP
TRIVIA GAME NATIVE APP