OLD EL PASO
In the week leading up to Halloween, we introduced Tacula, FrankenTaco, and Tac-O-Lantern to the social media masses. Each character launched with a :15s video followed by a adventurous DIY recipe slideshow. With each character embodying the spirit of Halloween and introduced creative new ways to taco, fans really ate it up (sorry, I can’t help myself).
DIGITAL CONTENT BRAND FILMS
CAROUSEL POSTS
RECIPE LOGO DESIGNS
ORIGINAL TACO RECIPE SKETCHES